LFF Review: Chloé Zhao’s ‘The Rider’ is an Assured, Emotional Drama

The Rider

What place does a broken cowboy have in this modern world? The Rider is a gem that will reward those patient enough to discover it. Filmmaker Chloé Zhao tells a story of an injured cowboy in contemporary times who has to deal with the trials and tribulations of life, all the while yearning to get back to the rodeo. This film won an award after first premiering the Cannes Film Festival, and I finally caught up with it at the London Film Festival. I wasn’t expecting to be so moved, so overwhelmed with emotions, yet I was wiping away tears by the end of the screening. Whenever a film hits me that hard and leave me sobbing by the end, that’s usually a sign it’s something special. This is one of those outstanding films to seek out and discover. ›››

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The Coen Brothers Channel ‘Easy Rider’ In Their Super Bowl Ad for Mercedes

Everyone loves Super Bowl ads, but cinephiles are going to love them even more this year.

As of right now, the Patriots and the Falcons are still battling toward victory in Super Bowl LI, but if you’re like me, you’re much more interested in checking out the commercials. And this year is a good year for film fans, seeing as the Coen Brothers directed an ad for Mercedes-Benz that pays homage (or maybe spoofs) Dennis Hopper’s indie road movie, Easy Rider—the ad even stars Peter Fonda!

Check it out below:

The Coen’s ad, which features the Mercedes-AMG GT C Roadster, has all the hallmarks of Hopper’s 1969 film, including Peter Fonda, who played Wyatt in the film, the Steppenwolf song “Born to be Wild,” choppers, and plenty of rough and tumble bikers.

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